MARKETING AND BRANDING EXPERIENCE
A visual representation of my resume, showcasing my work experience, responsibilities, accomplishments, and valuable skills I have gained.
As a coordinator for TaskUs' HQ marketing team, I had a hand in quite a few projects. Launching and producing their podcast. Updating their brand style guide and ensuring adherence across global locations. Revamping their corporate holiday gifts to client as through Salesforce. In-house graphic designer for slide decks, one sheets, banners, digital ads, social media graphics, motion graphics, and vector work.
SCREEN ACTORS GUILD AWARDS
DIGITAL PUBLICITY ASSISTANT
I created promotional assets for SAG Awards' social media content and website, maintaining a consistent aesthetic and driving audience tune in and engagement. My role on the team also included measuring content performance on social media and providing results to help shape their digital strategy.
MARKETING INTERNSHIP DIRECTOR
I taught spin classes for three years in college, and during that time, my boss asked me how they could better promote their fitness program. Instead of just giving some quick tips, I was inspired to do this myself but knew I would need some help. The head of the marketing department approved my proposal for an marketing internship program allowing Baylor students to get college credit. Two weeks later, I interviewed over 20 candidates and selected my interns---thus began my two-year journey of running the internship program until I graduated. This involved leading weekly meetings and delegating assignments to execute my marketing strategy to build brand salience and re-brand the program. My team implemented marketing tactics including, social media campaigns, event marketing, member email newsletter, market research, and everything else essential to building a sustainable program.
In my down time, I create projects to learn new skills and challenge myself creatively. Although a work-in-progress, I want to show my growth and drive to keep learning.